Boutique Hotel 2

BOUTIQUE HOTEL 2

1. Location Advantage and Historical Identity Should Be Highlighted
ØEmphasis on History in Marketing: Features such as the building's history, cultural
background, and the atmosphere of the old port should be highlighted. Tourists from
Europe, in particular, value authentic experiences.
ØPhoto and Video Content: Professional photography, drone footage, and short videos
capturing a nostalgic atmosphere should be prepared.
ØA virtual tour (360°) should be offered and added to your website and Google Maps.

2. Digital Marketing Should Be Improved
ØWebsite & SEO: A mobile-friendly, fast, and multilingual (English, German, Russian, French,
etc.) website should be SEO-friendly. Keywords like Kyrenia, Cyprus, and "historic boutique
hotel" should be used.
ØOnline Booking Systems: Be visible on platforms like Booking.com, Expedia, and Airbnb.
However, to encourage direct bookings, offer a 10% discount on your website.
ØSocial Media Activity: Boutique hotel experiences do well on Instagram. Reels and Stories
should be shared about the hotel's architecture, views, and breakfast. Collaborate with
local or national influencers